Instagram. Twitter. Facebook. Tik Tok. YouTube.
No matter where you turn, there is an appeal for you to Like, Follow, and Subscribe.
Social media has led to the rise of a new phenomenon – The Influencer. An Influencer works hard to gain a following to connect with, inspire, and/or entertain. As a result of those connections, followers may then be influenced to make choices as a result of the Influencer’s persuasion.
The goal is to gain the magic number of followers so companies will take notice and pay for access to that audience following for the promotion of their products or services.
1,000 followers? That’s a good start.
10,000 followers? Companies are starting to take notice.
100,000 followers? You’re a legit influencer.
1,000,000 followers? Show me the money!
When you see your favorite actor, singer, or personality promoting products or services – they are most likely getting paid with the hope that you will be influenced to make a purchase.
And those times when you are watching a video and it gets annoyingly interrupted for a quick commercial? Sometimes you can mercifully skip the add after a few minutes, but other times you have to suffer through the entire advertisement. That’s the power of Influence.
An Influencer is also a thought-leader, and can influence actions, behavior, thoughts, or choices.
As a Christian blogger, I guess I can be considered a Spiritual Influencer as well. And with that comes a responsibility of being held accountable for everything I post. I would never want to influence someone to make a destructive choice, or to turn them away from God.
The rise of social media has expanded my reach to people all over the world. While I try not to get hung up on the stats of this blog, admittedly human nature drives me to peek at my numbers every now and then. So of course, I checked while writing this. And it’s humbling to know that after blogging for over two years, my words have been read in over 60 countries on 6 continents. (Antarctica – I am coming for you)
Today ends the 40-day fast I started on January 2nd. As I was praying and fasting for God to increase my platform this year, I came across the words of a personal Influencer. Last month the author of Sacred Rest posted something on Facebook that caused me to pause and reset the foundation of my prayers concerning my platform.
[B]e writers who understand that building a platform is not about making a name for yourself, but an elevated place from which you can point others to Jesus.Sandra Dalton Smith
After contemplating this message, I considered what I wanted to be known for influencing my audience to do? It didn’t take long for me to come up with my answer: To Just Trust God.
If you sum up everything I’ve ever written about in Destined 4 the Dub, it all points to the same message: God is good, He is in control, and He will do what His Word says, so just trust Him. My prayer has always been to remain humble, no matter how far God allows my reach to expand.
However, on the business side of non-fiction writing, platform is everything. But my commitment when starting Destined 4 the Dub, was for this to be a ministry first. Ministry drives everything. Ministry is what keeps me going at 2am when I may be delayed by procrastination or writer’s block.
Publishers may be looking at my numbers, but God is looking at the sincerity of my heart. Am I doing this for the audience, the followers, and to grow my platform, or is my priority to point others to Him?
Of course, the high numbers would be nice, and they are coming. But He is just as pleased to see that person who read a blog from an experience I had a year ago, and they are now encouraged to trust God in their own painful and difficult situation.
Regardless of what my social media numbers look like, Heaven is following me, and they rejoice over my writing that leads to a small change in one’s thinking, that leads to a decision to walk by faith. Or to not give up. And honestly, those angelic followers are probably expanding my reach in ways I can’t imagine.
If you’re a Believer, then you are also a spiritual influencer. Your numbers on social media may not get the attention of a big-time company, but you may have family, friends, co-workers, or classmates that you’re influencing.
We want to point them all to God. Our aim should be to influence them to choose right over wrong, love over hate, faith over fear, and light over the darkness.
Who will you influence today?
Think about the influence you have at your home, church, job, and on social media. What changes can you make to ensure you are pointing those around you to God?
PRAY WITH ME:
Lord, I thank you for the influence you’ve given me over my family, friends, co-workers, classmates, and social media friends and followers. Please help me to remember that I’m always in a position of influence. I pray that my actions will always point others to you. In Jesus’ Name, Amen.
Feel free to respond in the comments section… and share this story with someone in your life that could use the encouragement.
Follow Destined 4 the Dub for Encouragement, Inspiration, and Motivation as you walk through the tough times in life. You ARE Destined to win and get the Dub!